Monday Morning Coffee with The Pony Express National Museum
The Stuff of Legends: Pony Express Museum Uses Storytelling as Top Tool In a rapid-fire world of instant communication, the legendary start of the U.S. mail system – The Pony Express – seems to...
View Article3 Guidelines for Content Marketing
Content marketing is quite possibly one of the fastest growing and most effective methods of reaching out to consumers today. Done properly, it is a tool to help you build your brand, reiterate to...
View ArticleMonday Morning Coffee with UCP and the Heart of America Chili Challenge
Some Like it Hot: UCP Chili Challenge is Recipe for Success If it’s not broken, don’t fix it. This simple phrase could describe the outstanding (if not legendary) success of the annual UCP of Northwest...
View ArticleMonday Morning Coffee with Wabash Junction
Wabash Junction: Local Farmers, Trained Chefs, Quirky Name What’s in a name? A great deal, especially if you’re a couple of savvy culinary-trained chefs who are serving local food in a small town with...
View ArticleHow to Effectively Address a Negative Facebook Post
It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread...
View Article4 Marketing Tips to Step into Spring
It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a...
View ArticleTake Keyword Branding Ideas to the Next Level
If you’ve ever been criticized for wearing something that’s not in fashion then you know how quickly consumer preferences can change. Keeping abreast of the latest marketing developments is no...
View ArticleInject Your Branding Ideas into a Successful Content Strategy
When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to...
View ArticleLinkedIn is a Great Tool to Increase Customer Engagement
Despite the hustle and bustle of everyday life, most people still want that personal touch when making their purchases. In fact, when it comes to followers on LinkedIn, nearly half of them said they...
View ArticleMonday Morning Coffee with Alisha Corbet
When the phone continues to ring because companies recognize the value you bring to the market, it’s always a good problem. When this ringing phone leads to a heavier workload, a new job may need to be...
View ArticleOptimize Your Marketing Plan With Quick Results
When you are running a business you want immediate results. Your marketing strategy is no different. But as you know, there’s a lot of hurry up and wait. A recent Social Media Today article talks about...
View ArticleHere Are a Few Blog Writing Tips to Consider
Blogs have become a popular channel for businesses looking to connect with potential customers but they can also be a great way for bloggers to get some bylines. Here are some helpful blog writing tips...
View ArticleWhen You Engage Customers You Add Value to Your Company
Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company. Obviously the company felt...
View ArticleMonday Morning Coffee with The Ride (St. Joseph Transit)
Today we invite you to take an almost “free ride” in northwest Missouri. Bring your bike. Bring your stroller or some groceries. Enjoy the air conditioning and some good company from other riders....
View ArticleMonday Morning Coffee with Pony Espresso
This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a...
View ArticleMonday Morning Coffee: Windy Wine Co. & How We Know They Have Great Wine.
The Chamber’s 94th Annual Banquet was held a few weeks ago; it was a wonderful event with a fun 1920’s theme. From the SJC Team, Susan, Rachel, Jen, and Rebekah attended, ready for an evening of...
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